Yacht Charter Action Plan During Coronavirus Pandemic Time [Infographic]
26.05.2020. / Analysis and strategy

The COVID-19 pandemic is changing the way we all do business. There is much we still do not know about how this situation will play out. As this crisis continues to evolve, many yacht charter professionals are wondering how to minimize losses, and what steps they can take to protect their businesses.

Let’s take a look at some ways that you can take stock of the situation, generate solutions, and take action to protect your yacht charter business.

The infographic below contains the most important steps you should include in your recovery plan. If you feel overwhelmed and unsure of what actions to take during this time, use this guide to get you started.

Yacht Charter Action Plan

What This Means For Your Yacht Charter

Safety first!

Implement all necessary precautions in your business as soon as possible.

Among the most important recommendations are:

  • Encourage your employees, especially those who sick, to stay home
  • Implement a system that allows them to work remotely
  • Perform routine, thorough environmental cleaning


Assess and generate solutions

To help you formulate an action plan, you should think about next :

  • Will you keep your doors open to the public?
  • Are there any other ways you can still do your business?
  • What can you do to help support your current clients?
  • How will you respond to inquiries from potential customer and guests during this time?
  • What will it look like to temporarily pause operations?
  • What if this will lasts several weeks or months?
  • Are there any other resources available to you?


Adapt and overcome

Your "business, as usual" may no longer exist. You'll need to adapt to get through these challenging times. Building your brand online is now essential than ever. A brand speaks to what a business is all about. It’s certainly not something that should be overlooked. Building your online brand is not something you can do in a day. It takes time; it’s a process.

You need to have patience and a clear strategy for getting it done. 


Stay in contact

When you constantly having to make changes to adapt to an ever-changing situation, it's imperative that you let your clients know what you're doing and when. Keep them aware of any changes to day-to-day operations.

Consider the following tips to communicate the above information with your clients:

  • Update your web site
  • Email your guests
  • Post to social channels
  • Update your details on your Google My Business profile
  • On your physical location hang signage in your windows


Marketing during this time

Make sure to keep all your sites up to date. This means regular updates on industry changes, government regulations on your web site, social media accounts etc. Changing up your marketing to include thoughts of looking forward to the time after the crisis is over.

Encourage people to book those future trips and think about offering discounts if they pay in advance.

Be social. Social media is blowing up right now, so use it to your advantage.

Share photos of destination with your guests, your boats and charter base, but make sure that your content is sensitive to the current situation.


Plan for the future

Review the changes you’ve made and what you’ve learned, then think about how you can use that information to move forward. Look for things worth making a permanent part of your business.

  • What comes next?
  • How will you start your operations?
  • Will it be in stages or all at once?

These are trying times with many unknowns. By doing your best to stay safe, review your options and make a plan, you’ll better position yourself to come out on the other side.


Still, you are not alone in this. We are here to assist you on this journey.

Contact us if you need any other resources and advice.