Digital marketing trends in 2019
08.01.2019. / Social media management

We are witnessing a time when changes in the world of communication and technology are happening at a staggering rate, and sometimes we wonder how it is possible to follow all trends.

Technology is advancing non-stop, something new is emerging every year, and what already exists and can practically no longer work without it becomes even better and more advanced.

Today, digital marketing cannot be disregarded. The impact of the digital environment is growing continuously and becoming the everyday surroundings of most people on this planet. Marketing’s goal, especially when it comes to digital marketing, is to capture and keep the attention of potential customers. That's the only thing that doesn't change,  only the ways, strategies and tactics of how to do it as successful as possible change.

In order to be ready and know in which direction you should invest your time and money, it is definitely important to know the trends. When we talk about digital marketing trends most marketing experts agree that there are indications that the following will be worth your investment:

You must be active online

Social media, streaming content and the ease of using digital content made the internet a place to be. So, if you want to sell your services online you must not disregard key factors like social media.

Facebook

The good news is that Facebook remained to be a platform nb.1 in the world of social media with the biggest number of active users. On the other hand, Facebook had a hard 2018. after an affair in which 14 million users were harmed for personal data. Facebook has gained a reputation as a platform for political propaganda, an unreliable information-sharing network, and has continued to decline in popularity with younger demographic groups. So it's not surprising that some marketing experts think how the global public-Facebook relationship is changing. But it's important to know what your target market is because Facebook can be very inappropriate for some campaigns, especially if they are targeted at younger demographic groups. But don’t be fooled, Facebook is still huge and it keeps delivering great results in ad campaigns.

Kids find Instagram cool

Luckily for Facebook, their biggest threat is not the threat of buying Instagram. Instagram is a social network based on the photos and videos, optimized to make it easier for users to share photos and videos from their mobile phones, which are the most prevalent digital devices today.

Instagram is booming and has already reached 1 billion users. In addition to being one of the fastest growing social networking platforms, it is even more important than the biggest part of the user base is made up of desirable younger demographic groups, especially those under 30.

Chatbot usage will increase

Chatbots are simply a specialized form of software that acts as virtual "helpers", communicating with users and helping them meet their requirements. Chatbots interact with people in a natural way, primarily through text chat windows, but verbal interactions are also possible. Chatbots are already widely used, for example, on Facebook, for tens of thousands of different tasks using the Messenger app. Bots allow users to get personalized, focused information without much real human involvement. Their efficiency in 2018 already shows a significant increase in usage, and that use is likely to continue to grow in 2019.

Video is a must-have

Although YouTube may be the most popular way to consume video, it is even more popular than Facebook, it does not mean that you should not post videos on Facebook. In this case, we definitely suggest uploading videos directly to Facebook since Youtube and Facebook are competitors, so your reach will not be significant. The video absolutely dominates social media. According to a recent report by HubSpot Research, four of the six channels that global consumers watch are videos on social media. In addition, Facebook's director recently predicted that this platform will be dominated by videos in less than five years.

Whether you create videos for Instagram, Facebook, YouTube or even your own website, this is a cutting-edge, highly effective digital marketing tool. You can record and share a lot of information and personalities of your brand with video. As long as you stick to the basics of good video production, you can get impressive results.

Live Video is a separate but important thing

While the video is a valuable tool, one of the fastest-growing stars in digital marketing is the usage of live video.

Live streaming, as it is called, is especially great for digital marketing combined with influencer marketing. Whether it's a new generation of influential social media or traditional sources such as celebrities, enjoying live streaming with an influencer who communicates directly in the comments is extremely appealing to the audience. Influencer live stream is an incredibly useful, highly profiled form of digital marketing. The spontaneity and interactivity of live streaming can undoubtedly be very effective.

Good content still matters

Content marketing continues to be a key factor of digital marketing, although the nuances in the content are increasingly emphasized. Quality will always be important, but it is important to consider who the message is intended for. Having a deeper understanding of the target market and targeting that market more precisely is a growing trend for more effective digital marketing.

E-mail is becoming personalized

Email is still a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific and academic purposes. In other words, email is here to stay, and email marketing itself is still important.

However, email marketing is evolving, and generic marketing messages are no longer as effective as they used to be. Now it’s a combination of automatization and, more importantly, personalization that makes email marketing a must-see in 2019.

Voice interaction is progressing

Thanks to Siri, Google, Alexa and plenty of other "smart" devices, verbal interaction with devices continues to grow.  The conversation seems to be the preferred mode of interaction. And now the machines have finally reached a level where people can search, buy and discover new things.

However, it represents some interesting challenges. For example, running a voice search is very different from typing inquiry, especially in the search results. When a person performs a text-based search, the screen displays one page of results by another. But when one of the devices asks for a search and the device verbally answers, then it can give up to a few answers and most often only one.

This means that preparing for voice searches will require a different approach, but this is one area of digital marketing that cannot be ignored because people are already relying on it.

Where is the yacht charter?

When it comes to the promotion and marketing of charter services, the goal is to be as visible and as inexpensive as possible to reach as many end-guests as possible. To a large extent, charter companies use a wide network of booking agents through booking systems such as Booking Manager (MMK) or Nausys. However, any serious charter company makes every effort to reach the clients it will have in its permanent client base. The best and most effective way of doing this is digital marketing.

If you want to create a digital marketing strategy for your charter business, contact us and together we will develop the winning one!