Zona Plus is a digital marketing agency, and we function as your marketing team. We assist you in conceptualizing and executing all those challenging digital marketing activities.

We interpret all the needs of your business and, based on that, craft a digital strategy from start to finish. Taking into account all the channels that can lead to increased sales, our ultimate goal is your optimal long-term business results.

Our mission is to bring new customers to companies and also create loyal ones. We want the digital channels of our clients to become excellent sales generators. This way, you as our clients will be happy, and we love having happy clients.

The Zona Plus team will conceptualize and create specific digital marketing strategies for you, and we will also handle the operational tasks that take up your valuable time.

For you, we will:

• tell a brand story that attracts new clients,
• manage communication on social media,
• create ads and content that reach your desired users.

Is your business present online and on social media? Do you have an effective digital marketing strategy, or are you simply missing out on this massive trend? Although social media has only been around for the last 15 years or so, they play a huge role in the operations of almost all companies worldwide. Precisely because social media are widely accessible, companies adore them. These are all good news if your business is heading in that direction. But what if it's not?

As an amateur in Facebook advertising, it's challenging to target the right audience - your potential clients - with ads. Likewise, as competition on Facebook grows, so do the costs. You will spend quite a bit of money, and the results won't be visible. Hmm, maybe that's already happening to you?

If you're tirelessly checking your competitors' online channels and advertising and comparing them to your results, you're obviously not satisfied with your company's marketing. With our help in social media advertising, you won't go unnoticed anymore. On the contrary, you will become a leader in your industry, and your competitors will admire you, just as you admire others now.

Thanks to years of experience in marketing, we know how to achieve positive results by applying digital marketing methods. We understand the specific sales processes in business, which means we will create successful digital marketing strategies for you.

We make social media a source of your customers.

• We specialize in social media management and lead generation.
• We will reduce your marketing costs.
• We will drive more traffic to your website.

• -
• Writing a digital strategy
• Facebook management of the business page
• Number of creative posts per week: 5
• Facebook advertising campaigns*
• -
• -
• -
• Copywriting
• Post design
• Google Analytics reporting
• Support – consulting 1 h
• Improvement suggestions

• Analysis
• Writing a digital strategy
• Facebook management of the business page
• Number of creative posts per week: 7
• Facebook advertising campaigns*
• Instagram 1 daily post
• Blog text (900 words)
• -
• Copywriting
• Post design
• Google Analytics reporting
• Support – consulting 2 h
• Improvement suggestions

• Analysis
• Writing a digital strategy
• Facebook management of the business page
• Number of creative posts per week 10
• Facebook advertising campaigns*
• Instagram daily posts + story
• Blog texts (900-1500 words)
• E-mail marketing strategy
• Copywriting
• Post design
• Google Analytics reporting
• Support – consultations 3 h
• Improvement suggestion

Do you know where most clients find out about us? The answer is simple - on Google. Search engines like Google serve the purpose of searching for information through the keywords we enter into search engines. But there's a significant challenge there - we all want to be at the top of the search engine list! Why? Because the first place on Google brings the highest visibility and the best earnings. You'll be the first to introduce yourself to clients and the first to sell your services.

So how do you become popular on this search giant and reach your target clients? Logical and creative solutions executed through Google AdWords (ads) are the right way to achieve your desired goal. To succeed in this, you need to choose the right keywords, target websites where your clients gather, and offer them original and creative ad content that they'll want to click on.

Don't worry, Google advertising isn't and doesn't have to be expensive if you know what you're doing. Our years of experience and focus on measurable results are what make us recognizable and the first choice when it comes to online presence. Advertising through Google includes advertising on the search engine, portals, in the customer's e-mail inbox, and on YouTube.

• Measurability
• Budget control
• Wide reach and precise audience targeting
• Location independence

While on Google, you offer potential clients what they are looking for, on social media, you offer them what they love, what they have liked, or what they like to share with their friends. The goal of advertising on social media is to creatively and carefully target your audience and bring potential guests to your website. Once they have visited your website, you can easily show them targeted ads on social media.

Facebook Ads Manager is the starting point for managing ads on Facebook, Instagram, Messenger, or Audience Network.

• Lower advertising costs
• New clients can easily find you
• Engagement with the audience
• Measurable results

Handling inquiries, emails, setting goals, making important decisions, and communicating with customers – all at once! Does that sound familiar? Can you manage all of that while also keeping an eye on your website, running business profiles on social media, and handling Facebook and Google advertising? If your answer is yes, well done to you! We have to admit that you belong to a rare group of people, and you rightfully deserve a spot on our list of Superheroes!

If your answer is no, keep reading. You probably already know that you can leverage the advantages of the Internet and social media to build a brand that will attract new clients. But how exactly to do it and how to manage all these channels effectively is another story!

Imagine how valuable it would be to discover an organizational method that gives you enough time, knowledge, and useful tools to do it yourself without breaking the bank. Learn how to properly present your company, communicate with customers, and stand out in a sea of competition!

Everyone involved in marketing, directly or indirectly

• Managers and heads of marketing departments
• Employees in marketing and sales departments
• Micro and small business owners

If you run a small or medium-sized company in Croatia and want to independently manage your social media marketing, we can offer you a two-day, one-day, or even a half-day 'in-house' training for your marketing team. What does this mean?

It means that, in consultation with you, we will come to your company, regardless of the level of knowledge of your marketing staff, and provide a practical presentation and training for them, giving them concrete knowledge and practical techniques that they can use the same day.

We tailor the program specifically to the needs of your company to provide the best possible training. These trainings are intended for anyone within your company interested in digital marketing and social media, regardless of their level of knowledge

In-house seminars are conducted through lectures, real-life examples, and group discussions. They include the following benefits for participants:

• Work in small groups
• Theoretical and practical aspects
• Individual approach to each participant
• Support after attending the lectures

In which direction is your company heading? Where do you see yourself in 5 years, and how will you achieve it? With a quality digital marketing strategy, your business won't lose its desired direction; your team will always know exactly what to do and how to be successful on the Internet.

Having a digital marketing strategy means that you and your team will know exactly what and how to do things on a daily, weekly, and monthly basis. It's a good idea to plan in advance which online channels and how you'll present your brand and charter services.

If you can successfully answer the following questions and use the answers effectively, you'll save a significant amount of money that you might otherwise invest in marketing without achieving the desired results.

• Are you generating potential customers from your website?
• Do you have multiple email marketing lists?
• Have you set up business profiles on social media channels?
• Do you have an outstanding LinkedIn profile that confirms your personal brand?

Once you've found your place in the sun through business analysis and created a strategic plan for the next 5 years, it's time to take action. However, you can't embark on this journey blindly, or you'll quickly get lost, right?

That's why you need a concrete document that thoroughly analyzes and outlines the actions necessary to achieve a specific marketing goal – a marketing plan.

A marketing plan is your roadmap to positioning yourself in the desired market, with the ultimate goal of increasing your revenue

• We'll use our knowledge and experience to create your marketing plan.
• We'll write a document you can use as a guide in your business.
• We'll establish a time frame for measuring results.
• We'll analyse business processes to optimize time and costs.

Not satisfied with your business? You're doing everything as before, providing quality, but there's no progress. You feel like you've lost your grip on the helm, but you don't know how to turn the situation around. What you need is a quality business analysis.

Business analysis directly impacts the success of your business because it uncovers the main factors causing failure.

• We'll conduct an analysis of your business and answer the question 'where are you' in the market.
• We'll uncover your weaknesses compared to the competition, as well as your strengths and the values that make you different from them.
• We'll define ways to minimize weaknesses while actively emphasizing your strengths.
• We'll create concrete documents – a strategic, marketing, and action plan.

Has this year been slower for you than usual? Do you nostalgically long for past, better times? Wondering where your previous clients have disappeared to?

You advertise regularly and even send out newsletters, and occasionally personalized emails. Yet, the readership is poor, and the response is so minimal that sometimes you feel like Robinson Crusoe stranded on a deserted island. You've probably concluded – hardly anyone reads your emails. And yes, you're likely right!

Newsletter campaigns may seem simple to create, and many fall into the trap of deciding to do them themselves. However, newsletters are more than just informing about special discounts and offering new products.

• The message must be personalized
• Text and images should be optimized
• Have one specific goal
• Highlight the value for the recipient

On one hand, newsletter messages goal is to stay in touch and remind recipients of your services. Occasionally, you can delight them with a symbolic discount. On the other hand, the goal of these messages is also to inform potential clients about updates and sales news.

In this way, you will gain the favour of customers who will always return as your clients, while leaving suppliers with the impression of a reliable partner who takes care of their business.

You have probably realized that traditional marketing is becoming less efficient every day. As forward-thinking business owners, you know there must be a better way to promote and present your services.

One of the effective approaches is content marketing.

What is it? It's about strategically creating valuable, relevant, and consistent content to attract and retain your desired audience and ultimately drive profits.

In short, the era of selling for the sake of selling is ending. It's now the time for providing information and creating content that helps customers solve their problems.

• Increased sales
• Cost savings
• More loyal customers

Today, more and more companies are using content marketing. It's adopted by many renowned global organizations, but it's also embraced by smaller businesses. Why? Because it works!