CONTENT MARKETING

You have probably already realised that traditional marketing is becoming less effective each day. As charter business owners who think in advance, you know that there must be a better way to promote your services.

One useful approach is content marketing.

What is it about? It's about strategically creating valuable, relevant and consistent content to attract and retain the audience you want and ultimately make a profit.

Briefly, sales as such came to an end; the time has come to provide valuable information and create content that helps guests solve their problems.

Why is content marketing good?

Content marketing is great for both; your final sales result and your guests. There are three main reasons and benefits for charter companies using content marketing:
  • Sales increase
  • Cost savings
  • More loyal guests

Nowadays, each day, more companies use content marketing. It is used by many reputable organisations in the world, but it is also very much embraced by smaller companies. Why? Because it works!

Sadržajni marketing - Zona Plus agencija za digitalni marketing - Zadar

How to use content marketing

No matter what type of marketing tactics you use, content marketing should be part of your overall marketing process, not something special and separate. Quality content is part of all marketing forms:

Social media

Content marketing strategy comes before social media strategy

SEO

Search engines reward sites that publish quality and consistent content

PPC (Pay Per Click)

For PPC to work, you need great content behind the ads you pay for

Content strategy

An effective content strategy must be documented

Do you need a quality content strategy?

Get in touch with us, and we’ll come up with the solution that’ll suit your needs.