Today everyone “does marketing”. By that they mean posting on social media, having a website, maybe even occasionally paying for an ad. But if you ask what their strategy is, they often don’t know th...
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Today, you need to be online. And not just “be present” for the sake of it. The competition is huge, algorithms are constantly changing... You won't attract customers, clients, or guests with just...
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When people need to find or buy something, they first ask Google. And of course, they expect quick and relevant answers. This means that ideally, your company should appear in the search results, ...
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Digital marketing is a science, a combination of analysis, creative execution, and continuous testing. However, mistakes happen because there is "too much" of everything. Or they happen due to wrong o...
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Knowing how to advertise means effectively reaching the right audience. But also increasing your brand's visibility in a competitive environment. Good promotion builds trust, attracts new audiences, a...
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A person has come in contact with your business, and it was obvious they were interested but they didn’t convert, made a purchase or booking. Do you think they should be reminded of the lost opportuni...
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