The best time to start a blog was yesterday. The next best time is - now. Sounds harsh? Maybe. But anyone who has a website and still doesn’t write a blog is missing out on something important. Especially entrepreneurs. A business means a story. And a story means - content. Not just for friends, but for future clients, partners, and everyone browsing the internet looking for answers.
Many underestimate writing a blog because they think no one reads blogs anymore.
Everyone talks about social media posts, videos, Reels, TikTok. However, the blog hasn’t disappeared, its role has simply changed.
Today, with Google displaying the AI Overview above search results, having clear and useful text on your own website has become even more important. Because content from your blog can end up right there, at the top of the search page, as a recommendation to those looking for information from your line of work.
And no, a blog is not seasonal content. It won’t disappear after 24 hours like an Instagram story, nor does it depend on algorithms that constantly change. Once you publish it, it keeps working for you for months, even years.
A blog is a place where you can explain who you are, how you work, and why your customers and clients have reasons to trust you. It helps people get to know you even before they reach out.
A blog is a series of texts on your website that cover topics related to your business, products, services, frequently asked questions, or changes your clients need to know about.
A good blog is like good advice - useful, specific, and valuable in the long run. The only difference is that it’s online, works 24/7, and is available to anyone looking for you online.
1. It helps your visibility on Google
Google likes content. When you regularly publish blogs on your website, Google sees that your page is active and offers valuable information. That increases the chances of potential buyers and clients finding you when they search for what you offer.
It’s also important to know that the way people search is changing. Google now uses AI Overview - a summary of answers generated with the help of artificial intelligence, shown above the standard results.
If a blog has well-structured, clearly written, and thematically focused content, it can be the source that appears in those summaries.
Writing a blog is no longer just a support for SEO - it’s becoming one of the main sources of information for new types of search result displays.
If, for example, you offer carpentry services and write a blog titled “How to choose the right custom-made kitchen”, you may appear to people who are searching for exactly that. No paid ads required.
2. It builds trust and authority
People don’t want to buy from someone they don’t know. They want to know who you are, why what you offer matters, how you work, and what others say about you.
Writing a blog shows that you know your business.
It demonstrates your attitude, knowledge, and experience. In the eyes of a potential buyer, you’re no longer just another name in the crowd - you become someone who clearly knows what they’re talking about.
3. It answers common questions and saves you time
Do you feel like you keep answering the same questions over and over?
Price, deadlines, what the process looks like, what’s included in the service… All of that can be turned into a blog. That way, potential clients can inform themselves, and you don’t have to keep repeating the same things.
4. It works while you’re doing something else
Once you write a blog, it stays on your website. For months or even years. Someone can read it while you're away from work, asleep, on site, or on vacation.
Writing a blog is an investment in long-term visibility that doesn’t depend on whether you’re active on social media or running ads.
To avoid just listing reasons why and how, here are some specific numbers that speak for themselves:
Each time you publish a new blog, you increase the number of topics and keywords people can use to find you on Google.
That’s why websites with blogs have up to four times more “entry points” - because there’s more content that answers people’s questions.
What do we mean by “more entry points”? Because each blog post is like a separate doorway into your website. More blog posts mean more doorways. And more doorways mean more chances for people to find you when they search for something.
Let’s imagine Ivan, a carpenter from the Rijeka area. He has a basic website and works mostly through word of mouth. He doesn’t advertise, but he definitely knows his job. To increase his visibility without additional investment, he decides to write one blog each month.
In one blog, he can explain why handleless drawers are practical (they look more modern, are easier to clean, and there’s no risk of the handle falling off or catching on clothing). In another blog, he can clarify how much time is needed for the production (and installation) of a custom-made kitchen.
What could happen? Someone searching for exactly that kind of information may come across his text on Google, especially if the algorithm recognizes it as useful and displays it within the AI Overview.
And if that person decides to send an inquiry based on the blog - because everything is clearly explained without any sales pressure - Ivan might gain a new client.
The blog helped explain the things people were interested in, showed Ivan’s expertise and knowledge, and encouraged people to get in touch.
Don’t overcomplicate it. A blog doesn’t have to be long or perfectly written. It just needs to be clear and useful. The goal is to help the people looking for you and to “speak” their language.
Start like this:
1. Choose a topic.
The easiest way to start is with a question your clients keep asking. For example: “How long does it take to make a custom kitchen?” or “What are the steps from the first idea to a finished kitchen?”
2. Write a simple text.
Explain it the way you would explain it to a friend or customer in person. Skip the technical terms no one uses in everyday talk.
3. Use examples.
People remember stories more easily than dry facts. If possible, include a real-life example.
4. Publish the blog on your website.
There’s usually a section called “Blog” or “News.” That’s where the text goes.
5. Share the link.
“Promote” your blog on your social media. Share the blog link on Facebook, Instagram, or send it in your newsletter. That way, you’ll reach even more people.
It’s also important to keep this in mind: you’re not writing a blog just to please Google. You’re writing it because people want clear answers. If they don’t get them from you, they’ll find them at your competitor’s website.
And if writing isn’t your thing or you don’t have time, that’s fine. Someone else can write it for you.
The only thing that matters is that the content reflects your knowledge, style, and way of working. A blog should sound like you - not like a copy of someone else’s sentences.
If your website only contains basic information, it will be hard for anyone to find you through Google.
People no longer type “carpenter Rijeka” into search engines - they search for solutions: how to choose a custom kitchen, what solid wood means, how much a wardrobe costs to make.
If you’re not the one writing about it, someone else will. And whoever writes it will get the attention and the inquiry.
When nothing gets published, it’s hard to tell whether you're even still active. No matter how well you do your job, if someone visits your site and sees that nothing new has been posted, they get the impression that nothing is happening.
You’re not writing a blog for yourself or your colleagues. A blog is for the person who doesn’t know you yet. If you can explain something useful to that person before they call you, you've already taken the first step.
Without content, you have nothing to attract people who aren’t specifically searching for your company by name.
Writing a blog doesn’t have to be complicated, but it has to exist.
Otherwise, you have a website that no one visits and information that no one sees.
If you don’t write, you don’t exist - at least not online.
Writing a blog matters. It’s a basic part of serious online presence.
If you already have a website, let it include content that shows who you are, what you know, and why people can trust you.
If you already have a website, make sure it has something to show.
If you don’t know where to start, don’t have time to write, or simply want someone to do it for you - Zona plus is here.
We write blogs for small and medium businesses, trades, and anyone who understands that marketing can be done slowly (but consistently) and still be successful. We know how to write a text that presents you the way you deserve - clearly, professionally, and in a way that’s accessible to anyone looking for you.
Contact us and let’s start with the first blog as soon as possible. Because yes - moment to start writing a blog was - yesterday.
Source: HubSpot